Perfume: a lasting impression

A ‘happening’ event created by Philippe Di Méo was a highlight of Tranoï Parfum’s second edition: visitors were invited to personalise a white t-shirt by spraying it with a perfumed, permanent ink.  Perfume professionals and amateurs loved this innovative exhibit, which raises questions about our relationship to perfume.

12 bottles of the perfume were created and sold during the fair at the L’Eclaireur boutique and the Liquides perfume bar.